Our Company

First Securities Brokers is a subsidiary under the umbrella of FirstHoldCo, a diversified holding company with interests across various sectors. Established to provide innovative and reliable brokerage services, First Securities Brokers is committed to empowering investors and institutions with the tools and insights needed to navigate the complexities of the financial market system

Get to Know Us Better

At First Securities Brokers, we are committed to providing innovative banking solutions for our diverse customer base, including corporate organisations, governments, institutional investors, financial institutions, affluent and high net-worth individuals. We offer a broad range of solutions to our clients through our various businesses. We arrange finance through the Bank and capital markets, provide strategic advice, trade/broker securities across asset classes, develop investment solutions, secure assets and ensure wealth creation and preservation.

First Securities Brokers is a leading Merchant Banking and Asset Management group in Sub-Saharan Africa that delivers a wide range of financial services through various businesses – Corporate and Investment Banking, Investment Management (Asset Management, Alternative Investments, Agency Services and Trustees) and Institutional Securities (Structured Products, Fixed Income, Currencies & Treasury and Equities).

 

All First Securities Brokers companies share a common vision, set of values, brand identity and culture, built on hiring and nurturing the best talent and following the best practices and processes.

Our unrivalled heritage guarantees that we have a significant financial capacity, a solid governance tradition and can utilise the specialisation of our parent company’s subsidiaries to improve delivery and create world-class client solutions.

 

We partner with our clients, leveraging our rich heritage, our local insights, and our vast network. Our world-class team enables and inspires good investment decisions by providing the best possible information, analysis, and perspectives. In addition, we constantly seek opportunities to create value by applying the latest insights and leveraging technology and digital platforms to meet our customers’ requirements proactively.

 

Our Investment Management Group provides investment solutions for all clients, partnering with esteemed clients to acquire, build, manage and preserve wealth. We serve as the preferred Broker & Risk Manager for institutions and informed investors from the Institutional Securities Group. Through our superior relationship and client coverage model, the Corporate and Investment Banking Group is the preferred Bank for entrepreneurs.

 

At First Securities Brokers, we aim to be your Investment Manager of choice with strong Corporate and Investment Banking capabilities.

Our Positioning Statement

We aim to be the Investment Manager of choice with strong Corporate and Investment Banking capabilities, partnering with our clients to acquire, build, manage and preserve wealth.

1.

The provider of investment solutions for all.

2.

A bank for entrepreneurs

3.

A broker for institutions

4.

Wealth advisor to family offices, HNIs, and high-end retail clients.
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Our Vision

We believe in setting our own standard, embracing a pioneering spirit that pushes boundaries and opens up bold new possibilities for all our stakeholders.
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Our Mission

To be the leading merchant bank and asset manager in Africa; and a trusted and inspirational partner founded on innovation, deep local roots and insights.
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Our Heritage

FirstHoldco is one of the leading financial service providers in Africa. Our unrivaled heritage ensures we have significant financial capacity and a strong tradition of governance.

Anchored by Our Values

Our guiding principles represent who we are as a business, as well as how we think and behave. We strive to be inclusive, sustainable, and innovative at all times, and we hold ourselves to strong financial and community stewardship expectations within our brand and our core.
Our Brand Values

In Sync

We create deep relationships with clients and safeguard against disruption. As a trusted partner we are always invited to share our opinion and ideas.

Empowered

We contribute towards intelligent solutions for clients and go beyond the call of duty to highlight all relevant aspects/considerations.

Impactful

Every day we add value to our clients, our colleagues and as a result uplift society. We develop, grow, and make a difference together.
Our Core Values

Entreprenuership

Nothing gets in our way; entrepreneurship is in our DNA. We are our own bosses. We never wait to be told what to do, when it comes to putting the customer first.

Professional

Our track record shows we get the work done well. Professionalism defines us. We are experts at putting the customer first always. We are competent, reliable, and respectful.

Innovative

We turn our ideas into plans. Innovation is our culture. At First Securities Brokers, we are great thinkers. We always bring fresh, unusual, and impactful ideas to the table.

Customer-Centric

Every move we make puts the customer first. Customer-centricity is the reason for being. The customer is always at the centre of everything we do. They are the reason we exist.

Strength in Numbers​

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Connect With a Relationship Manager

Looking to invest, fund your venture, or get advice on wealth preservation? Our world-class team will partner with you to fully understand your requirements and create a customised solution for your brighter future.